This requires media enterprises to scrutinize data to gain insights into their audience and develop effective content and advertising strategies that can support multi-channel distribution and enable personalized content delivery. This also means managing the vast amounts of data generated by digital content consumption, which requires robust data management systems and analytics capabilities. 

Another challenge is ensuring the reliability and quality of software and testing services to reinforce the value and accessibility of the content. Finally, protecting intellectual property rights and preventing piracy remains a significant challenge, necessitating effective digital rights management solutions.